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        Newsroom — afl

        Inventor Spotlight: Phenom Elite Is Ready to Partner with Your Team

        Inventor Spotlight: Phenom Elite Is Ready to Partner with Your Team
        Founded in 2013, Phenom Elite CEO and Founder Nathan Dorton was inspired to break down the process behind the creation of the gloves used by his college football team. Needless to say, he did it. What started as a $65 loan from his dad is now a company committed to providing the highest quality equipment to large and small teams at all levels of play, with Nathan still at the helm. Click the image to read more...

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        Columbia father-son duo take their sports apparel company to professional football

        Columbia father-son duo take their sports apparel company to professional football

        COLUMBIA, SC (WIS) - A local sportswear company, Phenom Elite, has announced their partnership with the Arena Football League for their biggest deal to date. The father-son duo behind the brand is now in charge of providing apparel for all six of the league’s teams. Custom-designed and produced uniforms for the AFL’s 2019 season were unveiled at Capital One Arena in Washington, D.C. last week.

        Nathan Dorton and his father, Wes Dorton, serve as Phenom Elite's CEO and CFO, respectively. They say that their company has only grown since its founding six years ago, beginning with 65 dollars and a dream.

        When Nathan left college football, he noticed that players were responsible for paying for their uniforms. He immediately began searching for ways to create his own.

        Nathan then used his father’s 65-dollar-investment to make his first pair of football gloves. It wasn’t long after that before he made his first official sale to a team that he had previously played on. “Our first order ever was back to the school I had just came from,” Nathan said, “and we sold like 20-something pairs of custom gloves. So after that happened we were like - wait a second, we can probably do this for every small school, college, high school and program in the country and then it just started to evolve from there.”

        Flash forward to today, the Dortons have expanded beyond football gloves to create a variety of items, such as jerseys and footwear. They say that Phenom Elite's increased business has only made their relationship stronger.

        “For me personally, I feel like I’m living the dream to work with my son,” Wes said as he beamed. “That’s just awesome.”

        As the apparel provider grows, the Dortons’ roots run deep in Columbia. Wes Dorton explains that since their family has embodied the “Friday Night Lights” lifestyle for over 20 years in Irmo, it is especially meaningful to them to see local teams wear Phenom Elite uniforms.

        “We lived Friday Night Lights. He was the captain, his younger brother played varsity, their baby sister was a cheerleader and I was on the sidelines. That’s what neat - to be able to go into the community and see our apparel on kids that are now playing on Friday nights,” Wes said.

        From a single pair of gloves, to creating every uniform for America's second oldest and longest-running professional football league, Phenom Elite is welcoming change. Whether it be for a high school in Columbia or the Arena Football League, the company plans to continue providing quality sportswear for all types of football teams in the future.

        Copyright 2019 WIS. All rights reserved.

        Phenom Elite partners with the Arena Football League

        Phenom Elite partners with the Arena Football League

        ARENA FOOTBALL LEAGUE UNVEILS NEW UNIFORMS FOR 2019 SEASON 

        For the Custom Design and Production of The New Uniforms, The League Partnered with Phenom Elite, An Up-And-Coming Manufacturer of High-quality Uniforms & Apparel 

        PHILADELPHIA, Pennsylvania (April 8, 2019) - Today, the Arena Football League (AFL) officially unveiled new uniforms for their 2019 season during a press conference at the Capital One Arena in Washington D.C. For the custom design and production of the new uniforms, the AFL partnered with Phenom Elite, an up-and-coming manufacturer of high-quality uniforms and apparel. 

        During the event, new uniforms were presented for all of the teams in the league, including the Albany Empire, Atlantic City Blackjacks, Baltimore Brigade, Columbus Destroyers, Philadelphia Soul and the Washington Valor. Remarks were also provided by Randall Boe, AFL Commissioner, Nathan Dorton, CEO of Phenom Elite, Ted Leonsis, CEO of Monumental Sports and Ron Jaworski, Chairman of the AFL Executive Committee. 

        “Phenom elite has designed exciting uniforms for the AFL that fit perfectly with the league’s fast-paced, exciting, high-scoring games,” said AFL Commissioner, Randall Boe.

        Teams had the opportunity to design their respective uniforms in a distinctly unique manner, incorporating their own original concepts. To ensure long-lasting quality, the new uniform designs were all dyed directly onto the jerseys and pants to prevent cracks, peels or fading. 

        “Growing up, I was always a fan of the Arena Football League, so to have the opportunity to collaborate with them on this initiative is really special,” said Nathan Dorton, CEO of Phenom Elite. “We’re honored to be working with a professional organization of this caliber, and look forward to seeing the new uniforms in action during the upcoming season.”

        The unveiling of the new uniforms coincides with the AFL’s recent push to become the most innovative league in sports. With a strong emphasis on delivering a high-quality, action-packed entertainment experience for fans, the league continues to expand its reach and fan base. The AFL’s 32nd season officially kicks off April 26th and 27th.

        For more information, or to request an interview with a representative from the Arena Football League, please contact Devan West directly at dw@neffassociates.com or (610) 428-3166. Professional photography is also available upon request.

        ABOUT THE ARENA FOOTBALL LEAGUE

        The Arena Football League (AFL) enters its 32nd season in 2019. Since its inception in 1987, the AFL showcases a fast-paced, exciting game to a significant number of fans in a myriad of markets. With the addition of two new teams in Atlantic City, N.J., and Columbus, O.H., the League totals six teams, all of which will play 12 regular-season games in2019: Albany, Atlantic City, Columbus, Baltimore, Philadelphia and Washington D.C. The League can be found on Instagram, Twitter and Facebook using the handle @OfficialAFL.