Phenom Elite® is a mission-based company focused on one significant principle:

To design phenomenal and functional products that disrupt the traditional sporting goods industry while keeping peak athletic performance as the primary focus.


Founded in 2013 by Nathan Dorton, Phenom Elite® is a sports equipment brand and online retailer based in the United States of America. 

Phenom Elite® manufactures gloves, footwear, performance and casual apparel, team uniforms, team accessories, and protective equipment.

This is the official retail website of Phenom Elite®.


By combining past athletic knowledge with expert designers, we continuously push the limits of premium quality, functional performance and exceptional design with each and every product that is developed. Our products have been worn by thousands of beginner, intermediate, and professional athletes across the world.

Our methodical success is derived from our relentless commitment and continuous drive to produce the industry's best gear while providing an excellent customer experience.

At Phenom, above all, what separates us from our competitors, is our commitment to the Phenom Elite® vision:

To push the limits of design capability, creativity, and peak athletic performance. 

We are the #NextBrandUp.


Phenom Elite was originally founded in 2013 by Nathan Dorton, who, as a former college football player at Appalachian State, could not find the quality of product he wanted. With a $65 investment he designed and manufactured his own glove. Shortly after, a full uniform and apparel line was developed and Phenom Elite began marketing its brand to disrupt the sporting goods industry with the focus of peak athletic performance with never seen before designs.

That effort has led to deals with NFL Hall of Famer Randy Moss, becoming the Official Uniform & On-Field apparel provider of the Arena Football League, a consumer products licensing agreement with Warner Media & DC Comics, and much, much, more. With continued growth, Phenom will continue to work to become one of the major players in the sports equipment industry for years to come.


2013 - Phenom Elite® was founded.

2015 - We secured our first major Division 1 football team glove deal with the University of Southern Mississippi.

2016 - We became members of the Sports Inc Buying Group which includes over 500 team dealer stores nationwide. 

2017 - Announced a collaboration with NFL Hall of Fame Wide Receiver Randy Moss in which we produced a signature line of 'Randy Moss: Straight Touchdown Homie' receiver gloves.  

2018 - Became one of the first non-major apparel brands to launch American football cleats in recent history. 

2019 - Became the Official Uniform and On-Field Apparel Provider for the Arena Football League. This marks Phenom's first major league sponsorship deal. 

2020 - Signed a licensing deal with Warner Media to produce gloves, cleats, and mouth guards featuring DC Comics characters and other licensable Warner Media properties. 

2021 - Officially launched the Phenom Universe collection which includes the DC Comics characters The Batman, Superman, The Flash, and The Joker. 


BALTIMORE SUN https://www.baltimoresun.com/sports/bs-sp-baltimore-brigade-afl-new-uniforms-20190408-story.html

NBC NEWS https://www.nbcsports.com/washington/other-sports/arena-football-league-debuted-new-jerseys-part-changes-league-making

FNF COACHES https://fnfcoaches.com/inventor-spotlight-phenom-elite-is-ready-to-partner-with-your-team/

WIS NEWS https://www.wistv.com/2019/04/18/columbia-father-son-duo-take-their-sports-apparel-company-professional-football/


We are more than just a sports equipment brand and online retailer, we are a family.

We connect with our Phenom family in a way that competitors will never understand. We live and breathe #Phenom -- its our DNA.

Join our growing community of thousands of supporters across our socials.

Follow us on Instagram @PhenomElite, on Twitter @PhenomElite and Facebook @PhenomEliteFootball to engage, interact, and get involved with our family.



Nathan Dorton - CEO & Founder - nathandorton@phenomelite.com

Wes Dorton - CFC - wes@phenomelite.com

Ed Trussell - CFO - edtrussell@phenomelite.com

Chandler Engel - COO & Creative Director - chandler@phenomelite.com

Brian Gundell - Brand Identity Director - brian@phenomeliteteam.com

Stephanie Arminavage - Customer Service - customerservice@phenomelite.com

Jared Kerner - Team Sales - jared@phenomeliteteam.com

Team Sales - team@phenomelite.com

Phenom Fulfillment - fulfillment@phenomelite.com

General Inquiries - General Info - info@phenomelite.com