Phenom Elite Expands Presence in DICK’S Sporting Goods with Exclusive Cleats and Glove Rollout

June 2nd - National – Phenom Elite, the fast-rising sportswear brand known for its creative licensing collaborations and high-performance gear, is proud to announce a significant expansion of its in-store and online footprint with DICK’S Sporting Goods.

Building on the momentum of last year’s glove launch, the Phenom glove program has doubled its presence and is now available online and throughout a wide network of DICK’S Sporting Goods locations nationwide. The new rollout features fan-favorite designs including The Joker, Spongebob, and The Batman, giving athletes across the country fresh ways to stand out with style and performance

In a major move for Phenom’s growing cleat line, the all-new Quantum Speed 2.0 Spongebob cleats and Velocity 2.0 Joker cleats have landed in select House of Cleats locations, placing Phenom Elite alongside the biggest brands in the game.

 4-Star WR Aaron Gregory with Velocity Joker 2.0 Cleats

4-Star WR Aaron Gregory with Quantum Speed 2.0 - Spongebob Cleats

Online traction is also surging. The dropship program with dicks.com continues to outperform expectations—especially in cleats—fueled by unique designs and strong demand from athletes of all ages nationwide.

“This partnership keeps leveling up,” said Nathan Dorton, Phenom CEO. “DICK’S continues to show confidence in what we’re building—gear that performs, disrupts, and leaves a lasting impression. We look forward to the future.”

With standout designs and strong momentum, Phenom continues to shake up the industry—one cleat and glove at a time.

4-Star WR Aaron Gregory with Velocity Joker 2.0 Cleats

The new collection is available at select DICK’S Sporting Goods locations and online at dicks.com.

About DICK’S Sporting Goods

DICK’S Sporting Goods (NYSE: DKS) creates confidence and excitement by inspiring, supporting and personally equipping all athletes to achieve their dreams. Founded in 1948 and headquartered in Pittsburgh, the leading omnichannel retailer serves athletes and outdoor enthusiasts in more than 850 DICK’S Sporting Goods, Golf Galaxy, Public Lands and Going Going Gone! stores, online, and through the DICK’S mobile app. DICK’S also owns and operates DICK’S House of Sport and Golf Galaxy Performance Center, as well as GameChanger, a youth sports mobile platform for live streaming, scheduling, communications and scorekeeping.

Driven by its belief that sports have the power to change lives, DICK’S has been a longtime champion for youth sports and, together with its Foundation, has donated millions of dollars to support under-resourced teams and athletes through the Sports Matter program and other community-based initiatives. Additional information about DICK’S business, corporate giving and employment opportunities can be found on dicks.com, investors.dicks.com, sportsmatter.org, dickssportinggoods.jobs and on Instagram, TikTok, Facebook and X.

About Phenom Elite:

In 2013, Phenom Elite began by reimagining the gloves used by collegiate athletes, inspired by firsthand insights from the field at Appalachian State University. Today, Phenom has grown into a leading force in the sports performance industry, disrupting the market with innovative designs and premium products. With licensing partnerships with iconic brands like Activision’s Call of Duty, SEGA’s Sonic the Hedgehog, Kraft Foods’ Kool-Aid, and Warner Media’s DC Comics, Phenom has established itself as a premier provider of athletic gear. Select Phenom products are now available at major retailers such as Dick's Sporting Goods, SCHEELS, and Dunham's Sports, further expanding the brand's reach and accessibility. From footwear and gloves to performance apparel, team uniforms, and accessories in multiple sports, Phenom continues to deliver cutting-edge solutions that elevate athletes and teams at every level of competition.