Newsroom

Phenom Elite is proud to announce its newest collaboration with Warner Bros. Discovery Global Consumer Products (WBDGCP) through its licensing agreement. This unique partnership will bring exclusive premium gear featuring iconic Looney Tunes characters such as Bugs Bunny, Road Runner, Tasmanian Devil, and Marvin the Martian to the gridiron. From cleats to gloves to mouthguards and compression wear, Phenom Elite is thrilled to offer fun and functional products that are sure to be a hit with fans of all ages!

This highly anticipated collab follows other successful cartoon properties within the Phenom x WBDGCP licensing collab such as Scooby-Doo, Rick and Morty, The Flintstones, and Tom and Jerry—which have been a major hit among fans!

**Shop Here: https://phenomelitebrand.com/collections/looney-tunes **

About Warner Bros. Discovery Global Consumer Products

Warner Bros. Discovery Global Consumer Products (WBDGCP), part of Warner Bros. Discovery Global Brands and Experiences, extends the company’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBDGCP partners with best-in-class licensees globally on award-winning toy, fashion, home décor and publishing programs inspired by the biggest franchises from Warner Bros.’ film, television, animation, and games studios, HBO, Discovery, DC, Cartoon Network, HGTV, Eurosport, Adult Swim, and more. With innovative global licensing and merchandising programs, retail initiatives, and promotional partnerships, WBDGCP is one of the leading licensing and retail merchandising organizations in the world.

About Phenom Elite

In 2013, CEO and Founder Nathan Dorton was inspired to break down the process behind the creation of the gloves used by his college football team as a walk-on wide receiver at Appalachian State University. Cut to today, where Phenom Elite, now both a manufacturer and full-service online retailer, truly embodies the name. We’re talking deals with the likes of NFL Hall of Famer Randy Moss, becoming the Official Uniform & On-Field apparel provider of the Arena Football League, and a licensing agreement with Warner Media and DC Comics. What started as a $65 loan from his dad is now a comprehensive, cutting-edge operation, in control from preliminary designs to on-field performance. Phenom Elite is blazing the trail on a national stage, providing the highest quality gloves, footwear, performance and casual apparel, team uniforms, team accessories, and protective equipment to large and small teams at all levels of play.

Contact for Media:

CEO - Nathan Dorton - nathandorton@phenomelite.com

Athletes Can Channel the Blue Blur’s Heroic Powers with Sonic-branded Sports Equipment

BURBANK, Calif., - March 15th, 2023 – Today, SEGA of America, Inc. and Phenom Elite, the groundbreaking sports equipment brand, have announced a partnership bringing Sonic the Hedgehog to a trendy line of sports equipment. The Sonic the Hedgehog collection for Phenom Elite will span a variety of sports equipment products including American football cleats, gloves, mouthguards, compression wear, and various other accessories featuring some of the beloved franchise's most iconic characters including Sonic, Knuckles, Tails, and more.

“At SEGA, we’re proud to work with partners who align with the core principals of Sonic, and Phenom Elite is exactly that,” said Maida Chan, Licensing Specialist at SEGA of America. “Phenom Elite is a cutting-edge operation in sports equipment that enables athletes to perform their best, and we hope that the Sonic the Hedgehog collection inspires them to succeed.”

Similar to Sonic speeding through Green Hill Zone, these Sonic-branded equipment items will unlock athletes’ potential to “Go Fast” across the gridiron. The Sonic the Hedgehog collection for Phenom Elite marks the brand’s third major pop culture licensing deal following collaborations with Warner Brothers and Activision. Through the collaboration, Sonic and friends will give athletes the extra encouragement to score big with some of Phenom Elite’s high-quality equipment, including:

• Sonic the Hedgehog Football Cleats - $124.00
• Knuckles the Echidna Football Cleats - $124.00
• Sonic the Hedgehog Football Gloves - $49.00
• Knuckles the Echidna Football Gloves - $49.00
• Sonic the Hedgehog Mouthguard - $19.00
• Knuckles the Echidna Mouthguard - $19.00

“Sonic has always embodied endurance, speed, and perseverance, much like the athletes who sport Phenom Elite, and we’re thrilled to be partnering with SEGA to bring this pop culture icon to our equipment,” said Nathan Dorton, CEO & Founder at Phenom Elite.

Set to release in June, Sonic fans will be able to purchase the Sonic the Hedgehog collection for Phenom Elite from retailers such as Amazon, Walmart, eBay, Sport Services Inc., and PhenomElite.com. For more information about this supersonic collaboration, head to www.phenomelite.com.

About SEGA of America, Inc.:
SEGA® of America, Inc. is the American arm of Tokyo, Japan-based SEGA® CORPORATION, a worldwide leader in interactive entertainment. Established in 1986, SEGA of America publishes and develops innovative interactive entertainment experiences for console, PC, mobile and emerging platforms. In 2020, SEGA ranked #1 among Metacritic's Annual Game Publisher Rankings. Its globally beloved franchises include Sonic the Hedgehog™, Yakuza™, Virtua Fighter™, Super Monkey Ball™, and Crazy Taxi™, along with Atlus' Persona™ and Shin Megami Tensei™ series. Since its debut more than three decades ago, Sonic has become an entertainment icon featured in several dozen games, TV series, movies, merchandise and more. SEGA of America has offices in Irvine and Burbank, California. Visit http://www.sega.com/.

©SEGA. All rights reserved. SEGA is registered in the U.S. Patent and Trademark Office. SEGA, the SEGA logo and SONIC THE HEDGEHOG are registered trademarks or trademarks of SEGA CORPORATION. All other trademarks, logos and copyrights are property of their respective owners.

About Phenom Elite:
In 2013, CEO and Founder Nathan Dorton was inspired to break down the process behind the creation of the gloves used by his college football team as a walk-on wide receiver at Appalachian State University. Cut to today, where Phenom Elite, now both a manufacturer and full-service online retailer, truly embodies the name. We’re talking deals with the likes of NFL Hall of Famer Randy Moss, becoming the Official Uniform & On-Field apparel provider of the Arena Football League, and a licensing agreement with Warner Media and DC Comics. What started as a $65 loan from his dad is now a comprehensive, cutting-edge operation, in control from preliminary designs to on-field performance. Phenom Elite is blazing the trail on a national stage, providing the highest quality gloves, footwear, performance and casual apparel, team uniforms, team accessories, and protective equipment to large and small teams at all levels of play.

MEDIA CONTACTS
Evan Bader
Evan.Bader@SegaAmerica.com

MEDIA CONTACTS
Nathan Dorton
nathandorton@phenomelite.com

Phenom Elite is proud to announce an exclusive partnership with RKR Elite 7v7 18u, providing premium gear and accessories for their team. This collaboration will expand both brands nationally in the 7v7 and player development space.

Through this exclusive agreement, players on the RKR Elite 7v7 team will be outfitted head-to-toe in Phenom brand uniforms, gloves, cleats, mouthguards, socks and other accessories. With this exclusive sponsorship of RKR Elite 7v7 18u, Phenom continues to build its presence as a leading provider of premium sporting goods and apparel.

Instagram: @RKRElite

Phenom Elite and Rock Solid have announced a joint partnership designed to create further success for both brands while expanding their presence within the American football sports equipment sector. This joint partnership will develop initiatives focusing on joint sales and cross-promotion activities, ultimately allowing both companies to benefit from increased market visibility and joint resources. The joint partnership is expected to generate improved market share with joint campaigns, improved sales opportunities, and exciting new collaborations between the two American football sports equipment brands. With this joint venture, both brands are positioned to be top players in the industry. 

Check out the Rock Solid Products here. 

FOR IMMEDIATE RELEASE -- By: Elliott Kimball

CONTACT FOR MEDIA -- info@phenomelite.com

Renowned sports equipment brand Phenom Elite announced a new licensing deal with Activision. Their leading-edge gear will now allow players to sport Call of Duty® from the dugout to the gridiron. Whether on the frontline or the field, the mission remains the same: total domination. Having already set the standard for superior sports equipment, it only makes sense that the next step for Phenom Elite would be teaming up with the critically acclaimed Call of Duty video game series. Coming soon, the things you love about Call of Duty will be innovatively paired with some of Phenom’s best-selling equipment, including:

• Football Gloves
• Football Cleats
• Lip Protector Mouthguards
• Compression Shirts
• Compression Arm Sleeves
• And Baseball Batting Gloves

This thrilling collaboration will feature components from the gaming franchise’s biggest titles, including:

• Call of Duty®: Warzone™
• Call of Duty®: Vanguard
• Call of Duty®: Black Ops Cold War (as well as Black Ops, 2, III, and 4)
• Call of Duty®: WWII
• Call of Duty®: Modern Warfare® (including Modern Warfare 2 and MW3)

This licensing deal marks a thrilling new chapter for a brand that is consistently recognized for their fusion of proven sports equipment with a distinct and fresh look. Phenom Elite was founded in 2013 by CEO Nathan Dorton, who was inspired to break down the process behind the creation of the gloves used by his college football team. Needless to say, he did it. What started as a $65 loan from his dad is now a company committed to providing the highest quality equipment to athletes at all levels of play, with Nathan still at the helm. Partnerships forged between Phenom Elite and the athletes they sponsor are the lifeblood of this innovative brand, proving that creativity and innovation are elements that should not be left off the playing field and can be customized to their greatest potential.

With the addition of the Call of Duty categories included in this licensing deal, Phenom Elite will expand their already diverse collection of designs. What does this endeavor mean for athletes partnering with Phenom Elite? You now have even more ways to capitalize on an eye-catching look, without sacrificing the exceptional product quality you’ve come to expect from this groundbreaking company.

New Call of Duty licensed products from Phenom Elite will be available later this year.