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        Newsroom

        Phenom Elite to Unveil New Line of Call of Duty® Gear

        Phenom Elite to Unveil New Line of Call of Duty® Gear

        FOR IMMEDIATE RELEASE -- By: Elliott Kimball

        CONTACT FOR MEDIA -- info@phenomelite.com


        Renowned sports equipment brand Phenom Elite announced a new licensing deal with Activision. Their leading-edge gear will now allow players to sport Call of Duty® from the dugout to the gridiron. Whether on the frontline or the field, the mission remains the same: total domination. Having already set the standard for superior sports equipment, it only makes sense that the next step for Phenom Elite would be teaming up with the critically acclaimed Call of Duty video game series. Coming soon, the things you love about Call of Duty will be innovatively paired with some of Phenom’s best-selling equipment, including:

        • Football Gloves
        • Football Cleats
        • Lip Protector Mouthguards
        • Compression Shirts
        • Compression Arm Sleeves
        • And Baseball Batting Gloves


        This thrilling collaboration will feature components from the gaming franchise’s biggest titles, including:

        • Call of Duty®: Warzone™
        • Call of Duty®: Vanguard
        • Call of Duty®: Black Ops Cold War (as well as Black Ops, 2, III, and 4)
        • Call of Duty®: WWII
        • Call of Duty®: Modern Warfare® (including Modern Warfare 2 and MW3)


        This licensing deal marks a thrilling new chapter for a brand that is consistently recognized for their fusion of proven sports equipment with a distinct and fresh look. Phenom Elite was founded in 2013 by CEO Nathan Dorton, who was inspired to break down the process behind the creation of the gloves used by his college football team. Needless to say, he did it. What started as a $65 loan from his dad is now a company committed to providing the highest quality equipment to athletes at all levels of play, with Nathan still at the helm. Partnerships forged between Phenom Elite and the athletes they sponsor are the lifeblood of this innovative brand, proving that creativity and innovation are elements that should not be left off the playing field and can be customized to their greatest potential.

        With the addition of the Call of Duty categories included in this licensing deal, Phenom Elite will expand their already diverse collection of designs. What does this endeavor mean for athletes partnering with Phenom Elite? You now have even more ways to capitalize on an eye-catching look, without sacrificing the exceptional product quality you’ve come to expect from this groundbreaking company.

        New Call of Duty licensed products from Phenom Elite will be available later this year.

        Phenom Elite to Unveil New Line of Official Warner Bros. and DC Gear

        Phenom Elite to Unveil New Line of Official Warner Bros. and DC Gear

        Prestigious sports equipment brand Phenom Elite announced today that under a new licensing deal with Warner Bros. Consumer Products , their best-selling gear will now feature some of your favorite DC Super Heroes, and other characters from the vast Warner Bros. portfolio. Click the image to read more...

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        Phenom Elite Gloves Will Steal the Attention

        Phenom Elite Gloves Will Steal the Attention

        Phenom Elite Brand Founder Nathan Dorton is a former walk-on wide receiver at Appalachian State. He admits he was never the most athletic player on the field. So, he looked for ways to gain an advantage on the competition. One way he did that was to deck himself out in the most technologically advanced football gloves on the market. Since his playing days, Dorton has started a company that produces those very gloves. Click the image to read more...

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        Inventor Spotlight: Phenom Elite Is Ready to Partner with Your Team

        Inventor Spotlight: Phenom Elite Is Ready to Partner with Your Team
        Founded in 2013, Phenom Elite CEO and Founder Nathan Dorton was inspired to break down the process behind the creation of the gloves used by his college football team. Needless to say, he did it. What started as a $65 loan from his dad is now a company committed to providing the highest quality equipment to large and small teams at all levels of play, with Nathan still at the helm. Click the image to read more...

        Read more

        Columbia father-son duo take their sports apparel company to professional football

        Columbia father-son duo take their sports apparel company to professional football

        COLUMBIA, SC (WIS) - A local sportswear company, Phenom Elite, has announced their partnership with the Arena Football League for their biggest deal to date. The father-son duo behind the brand is now in charge of providing apparel for all six of the league’s teams. Custom-designed and produced uniforms for the AFL’s 2019 season were unveiled at Capital One Arena in Washington, D.C. last week.

        Nathan Dorton and his father, Wes Dorton, serve as Phenom Elite's CEO and CFO, respectively. They say that their company has only grown since its founding six years ago, beginning with 65 dollars and a dream.

        When Nathan left college football, he noticed that players were responsible for paying for their uniforms. He immediately began searching for ways to create his own.

        Nathan then used his father’s 65-dollar-investment to make his first pair of football gloves. It wasn’t long after that before he made his first official sale to a team that he had previously played on. “Our first order ever was back to the school I had just came from,” Nathan said, “and we sold like 20-something pairs of custom gloves. So after that happened we were like - wait a second, we can probably do this for every small school, college, high school and program in the country and then it just started to evolve from there.”

        Flash forward to today, the Dortons have expanded beyond football gloves to create a variety of items, such as jerseys and footwear. They say that Phenom Elite's increased business has only made their relationship stronger.

        “For me personally, I feel like I’m living the dream to work with my son,” Wes said as he beamed. “That’s just awesome.”

        As the apparel provider grows, the Dortons’ roots run deep in Columbia. Wes Dorton explains that since their family has embodied the “Friday Night Lights” lifestyle for over 20 years in Irmo, it is especially meaningful to them to see local teams wear Phenom Elite uniforms.

        “We lived Friday Night Lights. He was the captain, his younger brother played varsity, their baby sister was a cheerleader and I was on the sidelines. That’s what neat - to be able to go into the community and see our apparel on kids that are now playing on Friday nights,” Wes said.

        From a single pair of gloves, to creating every uniform for America's second oldest and longest-running professional football league, Phenom Elite is welcoming change. Whether it be for a high school in Columbia or the Arena Football League, the company plans to continue providing quality sportswear for all types of football teams in the future.

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