Phenom Elite to Unveil New Line of Official Warner Bros. and DC Gear

FOR IMMEDIATE RELEASE -- By: Elliott Kimball

Prestigious sports equipment brand Phenom Elite announced today that under a new licensing deal with Warner Bros. Consumer Products , their best-selling gear will now feature some of your favorite DC Super Heroes, and other characters from the vast Warner Bros. portfolio. With a launch date set for later this year, some of Phenom Elite’s most popular products including football cleats, gloves and mouthguards will showcase characters from The Dark Knight Trilogy, Batman Core, Justice League and Space Jam to Friday the 13th and It, among others.  The upcoming collections will give fans the cutting-edge technology and stellar performance they trust, with all-new designs. 

This licensing deal, running through 2022, marks a thrilling new chapter for a brand that is consistently recognized for their fusion of proven sports equipment with a distinct and fresh look. Born in 2013, CEO and Founder Nathan Dorton was inspired to break down the process behind the creation of the gloves used by his college football team. Needless to say, he did it. What started as a $65 loan from his dad is now a company committed to providing the highest quality equipment to athletes and teams at all levels of play, with Nathan still at the helm. Partnerships forged between Phenom Elite and the teams they sponsor as well as their rabid consumers are the lifeblood of this innovative brand, proving that the needs of any customer can be customized to their greatest potential.

With the addition of the Warner Bros. and DC characters, Phenom Elite will expand their already diverse collection of designs. What does this endeavor mean for customers and Phenom Elite? You now have even more ways to customize an eye-catching look, without sacrificing the exceptional product quality you’ve come to expect from this groundbreaking company. 

About Warner Bros. Consumer Products

Warner Bros. Consumer Products (WBCP), a WarnerMedia Company, extends the Studio’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world.  WBCP partners with best-in-class licensees globally on an award-winning range of toys, fashion, home décor, and publishing inspired by franchises and properties such as DC, Wizarding World, Looney Tunes, Hanna-Barbera, HBO, Cartoon Network and Adult Swim. The division’s successful global themed entertainment business includes groundbreaking experiences such as The Wizarding World of Harry Potter and Warner Bros. World Abu Dhabi. With innovative global licensing and merchandising programs, retail initiatives, promotional partnerships and themed experiences, WBCP is one of the leading licensing and retail merchandising organizations in the world. 

About DC
DC is one of the largest English-language publishers of comics and graphic novels in the world and home to some of the most iconic and recognizable characters ever created. As a creative unit of WarnerMedia, DC is charged with strategically integrating its stories and characters across film, television, consumer products, home entertainment, interactive games, and the DC Universe digital subscription service. For more information visit dccomics.com and dcuniverse.com.

Contact for Media:

CEO - Nathan Dorton - nathandorton@phenomelite.com

COO - Chandler Engel - chandler@phenomelite.com