Phenom Elite · Core Brand · Logo Slick 4.0 — 2026

PHENOM ELITE
BRAND GUIDE

This is the system behind the drop era — the marks, colors, type, and voice that make Phenom unmistakable from the shelf at DICK'S to a 4-star's game film. Use it exactly as written and it hits every time.

01The logo system

Mark & wordmarks

Primary mark
On stadium white Phenom P mark on Stadium White Full-res ↗
On signal volt Phenom P mark on Signal Volt Full-res ↗
On gridiron Phenom P mark on Gridiron Full-res ↗
On blackout Phenom P mark, white on Blackout Full-res ↗
Primary wordmark
On stadium white Phenom wordmark on Stadium White Full-res ↗
On signal volt Phenom wordmark on Signal Volt Full-res ↗
On blackout Phenom wordmark, white on Blackout Full-res ↗
Secondary wordmark
The PHENOM ELITE lockup and flat white exports ship in the vector pack (.AI / .EPS / .PNG) for print, embroidery, and co-brand work. Request the files

Partners: click Full-res, then right-click → Save Image As. Signal Volt tiles ship with the Blackout mark — never place the white mark on Signal Volt.

02Clear space & minimum size

Give it room to breathe

Clear space diagram
  • Clear space: keep empty padding around the mark equal to the height of the P's stem on every side. Nothing crosses it — no type, no product, no tape.
  • Minimum size: P mark never below 24px digital / 0.5" print. Wordmark never below 90px wide digital / 1.25" print.
  • Pairing: P mark and wordmark can appear together, but never lock them into a new combined logo.
  • Backgrounds: Stadium White, Signal Volt, Gridiron, and Blackout tiles above are the approved pairings. On photography, place over the calmest area and pick whichever version wins contrast.
03Misuse

Don't get flagged

✕ No stretchingNever distort, skew, or rotate the marks. Scale proportionally, always.
✕ No recolorsBlackout, Stadium White, or approved tile pairings only. No gradients, no one-off colors without sign-off.
✕ No effectsNo drop shadows, outlines, glows, or bevels on the marks themselves.
✕ No busy backgroundsIf the mark fights the background, change the background.
✕ No redrawsUse the supplied files. Never trace, rebuild, or "fix" the P.
✕ No retired lockupsOld slicks — including the 2021 white wordmark — are archived. This page is the source of truth.
04Color

The system

Signal
Volt
Signal Volt
WEB#EDFF00
RGB237 / 255 / 0
CMYK7 / 0 / 100 / 0
PANTONE13-0630 TN Safety Yellow
The most identifiable asset in the system — the color of the countdown, the claim, the drop. If a screen has one Signal Volt element, it's the one that matters. For product and print, spec the Pantone chip; the hex is the screen stand-in.
Click to copy hex
Blackout
Blackout
WEB#1A1A1A
RGB26 / 26 / 26
CMYK0 / 0 / 0 / 90
The premium base. Carries the marks, the headlines, and the weight of the brand.
Click to copy hex
Concrete
Concrete
WEB#F3F4F3
RGB243 / 244 / 243
CMYK0 / 0 / 0 / 5
The field paint. Default canvas for pages, panels, and anything that lets the product shout.
Click to copy hex
Gridiron
Gridiron
WEB#6D6D6D
RGB109 / 109 / 109
CMYK0 / 0 / 0 / 57
The workhorse neutral — data, captions, secondary copy. Extends Blackout without competing with it.
Click to copy hex
Stadium
White
Stadium White
WEB#FFFFFF
RGB255 / 255 / 255
CMYK0 / 0 / 0 / 0
Breathing room. Product tiles, reversed marks, and space to think.
Click to copy hex
Usage ratio — 60/30/10
CONCRETE · 60
BLACKOUT · 30
VOLT · 10

Signal Volt is exactly that — a signal, not a wall. It marks the one action that matters on screen; if everything is loud, nothing is. Screens use #EDFF00; textile and print run the Pantone 13-0630 TN chip — a fluorescent nylon standard, so the real thing reads brighter than any screen.

05Why the change

From borrowed heat to our own fire

The partners change. The platform is ours.

Phenom was built in 2013 on gloves and grit, and the licensed era — DC, Call of Duty, Kool-Aid, Sonic — proved a superpower we're not giving up: turning culture into gear kids fight over. What changed in 2026 is the batting order. Our own IP leads, the drops run on our calendar, and every partnership — past or future — plugs into a machine we built and we run.

The yellow isn't a trend we picked up. Our founder played at Irmo High School — black and yellow — then walked on at Appalachian State, black and yellow again. Two programs, one palette, long before any of this. Signal Volt is that same black and yellow with a Phenom twist: sharper, louder, and built for a drop clock instead of a scoreboard.

The palette is the strategy. Blackout is the premium base — the quiet confidence of a brand that can stand on its own name. Concrete is the field paint, the clean canvas every drop lands on. And Signal Volt is scarcity made visible: the flash of a countdown, a claimed size, a run about to be gone.

Torn tape became the signature because that's the sport — taped wrists, taped cleats, nothing polished for the sake of polish. It marks what matters and leaves the rest alone. Loud where it counts, disciplined everywhere else. That's the brand.

06The tape

Our signature move

Nearly gone Torn athletic tape in Signal Volt. It carries the primary CTA and scarcity chips — nothing else. One tape CTA per view, never on body copy, never stretched into full-width bars (it smears the texture). Cap at 420px.
07Typography

Three voices, one tone

TT Octosquares Comp
Bold · uppercase
Headlines & hype
Run is gone
IBM Plex Mono
400–700 · tracked out
Data, labels, receipts
SIZE 10.5 · SPOKEN FOR 3H AGO · 96% IN STOCK
Archivo
400–700
Body & UI copy
Clean, fast, and readable at every size — Archivo does the everyday talking so the headlines can shout.

IBM Plex Mono and Archivo are free on Google Fonts. TT Octosquares Compressed is licensed through TypeType — request the files from the team, never substitute or source it elsewhere.

08Voice

Talk like the locker room

Say this

  • "Spoken for" · "Nearly gone" · "Run is gone"
  • Percentages for stock — "96% in stock"
  • Short. Punchy. Present tense.
  • "Drop" / "Run" / "Claim your size"

Never this

  • "Sold" or "sold out fast!!" hype spam
  • Raw unit counts — never "only 4,213 left"
  • Corporate filler — "we're excited to announce"
  • Fake urgency the product can't back up
Partners & press

Need more than this page?

Vector files, embroidery-ready art, co-brand lockup approvals, or anything this guide doesn't cover — one email away.

Contact the team