Phenom U: Amari Latimer — Built in the Peach State
Phenom U is our roster of next-level athletes carrying the brand from high school fields to college Saturdays. Today we're proud to add a name that's been written into Georgia high school football history.
Welcome to Phenom U, Amari Latimer
If you've followed Georgia high school football the last four years, you already know the name. Amari Latimer — 6'0", 215 pounds out of Tyrone, Georgia — isn't just another four-star running back headed to a Power Four program. He's the greatest player to ever wear a Sandy Creek Patriots uniform, and now he's the newest member of the Phenom U family on his way to West Virginia.
The Backstory: Built in the Peach State
Amari's story doesn't start with a recruiting ranking. It starts with a kid in Fairburn, Georgia who showed up to Sandy Creek as a freshman and immediately put 648 yards and 7 touchdowns on the board. That was the opening chapter.
By the time he finished high school, Amari had rewritten the Sandy Creek record book in permanent ink:
- 5,332+ career rushing yards — the most in school history
- 74 rushing touchdowns over three full varsity seasons
- Single-game school records for rushing yards (287) and rushing TDs (7)
- 2025 Region 2-3A Player of the Year
- 2024 Region 2-3A Offensive Player of the Year
- 13-0 senior season with a run to the 3A state semifinals
- USA Today All-USA Southeast honoree
And that's just football. Amari is a four-time state champion when you add in his basketball hardware — three straight Peach State AAA titles with Sandy Creek hoops, including MVP honors in the 2025 championship game. The kid runs an 11.5 in the 100m for fun. Multi-sport, multi-threat, no off-switch.
The Recruitment: Every Blue Blood Came Calling
Ohio State. Georgia. Michigan. Auburn. Florida. Penn State. USC. Texas. Notre Dame. Oregon. Tennessee. Miami. Florida State. The list of programs that offered Amari reads like a CFP bracket.
He originally committed to Wisconsin back in June — where his older brother Geimere plays defensive back — and the Badgers fought hard to keep him. Ohio State surged. Miami and Tennessee made late pushes. Georgia Tech tried to keep him in-state. But on National Signing Day, Amari did something only the most confident kids in the country do: he flipped his commitment and bet on himself with West Virginia. The Mountaineers landed one of the biggest signing day shockers in the country, and Amari heads to Morgantown as the centerpiece of their 2026 backfield build.
The Drip: What Amari's Wearing
When we built Amari's Phenom U lineup, we wanted gear that matched the moment — clean, fast, and unmistakably his. Here's what he's running with:
Quantum Fierce Gloves — Navy Blue
The Quantum Fierce is built for power, precision, and protection — engineered for adult athletes who demand elite-level performance at any position. Reinforced impact-resistant padding protects on contact without sacrificing mobility, and our Vapor-Stick™ grip technology pushes traction to its legal limit for elite control. Vapor-Dri™ fabric handles breathability and moisture management, the adjustable wrist strap locks in the fit, and the molded metallic silver "P" logo on the top hand finishes the look. Backed by our 45-Day Durability Guarantee plus unlimited defective replacement. Navy is one of 10 colorways. $42.99.
→ Shop the Quantum Fierce Gloves in Navy Blue
Quantum Speed 2.0 Cleats — Navy
The QS2 is our low-cut, lightweight (8.6 oz at size 9) molded football cleat built for skill-position athletes — WR, RB, DB, QB, slot, returner. The SprintSense™ TPU molded traction plate is engineered for multidirectional grip on natural grass, field turf, and hybrid surfaces. Premium microfiber upper for a snug, aerodynamic fit. For a back like Amari who hits the second level in a blink, this is the platform that lets him play his game. Available in seven team colors, sized youth and adult 1–14. $119.99.
→ Shop the Quantum Speed 2.0 Cleats in Navy
State Series Back Plate — Georgia
This one's personal. Part of our State Series — designs that celebrate the pride, energy, and identity of football hotbeds across the country. Georgia is football country, and from metro Atlanta talent factories to small-town squads with state-title dreams, the Peach State produces playmakers at every level. The Georgia plate carries that pride into every snap. Engineered to absorb impact and deliver phenomenal back protection, with built-in padding for premium comfort and a sturdy screw set and straps that attach to any shoulder pads. Adult plate measures 12" x 7" ($54.99), Youth measures 10" x 6" ($49.99). Amari carried the Peach State on his back for four years. Now he literally wears it.
→ Shop the State Series Back Plate — Georgia
What's Next
Amari reports to West Virginia listed at 6'0", 228 pounds, ready to fight for early carries in a backfield that just got a serious upgrade. We'll be there for every step — high school highlights to college Saturdays, freshman year to whatever comes after.
Welcome to the family, Amari. Sandy Creek raised you. The Peach State claims you. Phenom Elite suits you up.
Mountaineer Nation — you're going to love what's coming.