Phenom Elite Announces Partnership with Thread Performance as Official Authorized Seller

Phenom Elite Partners with Thread Performance as Official Authorized Seller

Columbia, SC – January 23, 2025 –  Phenom Elite, elevating athletes with game-changing gear and innovation, is excited to announce a strategic partnership with Thread Performance, a premier provider of sports nutrition supplements tailored for developing athletes. This collaboration designates Phenom Elite as an official authorized seller of Thread Performance products, enhancing the availability of high-quality nutritional supplements to athletes nationwide.

Thread Performance is dedicated to empowering young athletes to reach their full potential both on and off the field. Their mission, encapsulated by the slogan "Keep going, when they can't," reflects a commitment to providing supplements that support the unique needs of developing bodies. Founded by former NFL quarterback and renowned quarterback coach Jordan Palmer, Thread Performance was established to fill a significant training gap by creating supplements specifically designed for youth athletes.

Phenom, known for its innovative on-field footwear and accessories, shares a similar dedication to athlete performance and development. By offering Thread Performance's scientifically formulated products, Phenom aims to provide comprehensive support to athletes striving for excellence.

Nathan Dorton, CEO of Phenom, expressed enthusiasm about the partnership:

"We are thrilled to partner with Thread Performance to offer athletes access to top-tier nutritional supplements. This collaboration aligns with our mission to equip athletes with the resources they need to excel in their sports."

Clark Hardman, founder of Thread Performance, also commented on the collaboration:

At Thread Performance, we are beyond excited to join forces with Phenom Elite—an industry leader that shares our commitment to elevating athletic performance through innovation and excellence. This partnership allows us to provide athletes with the nutritional support they need to complement Phenom’s cutting-edge gear, helping them to fuel their future and perform at their absolute best. Together, we are committed to empowering athletes at all levels to push their limits and achieve their goals." – Clark Hardman

Through this partnership, athletes can now conveniently purchase Thread Performance supplements directly through Phenom's website, ensuring they receive products designed to enhance performance and support overall health.

About Phenom:

In 2013, Phenom Elite began by reimagining the gloves used by collegiate athletes, inspired by firsthand insights from the field at Appalachian State University. Today, Phenom has grown into a leading force in the sports performance industry, disrupting the market with innovative designs and premium products. With licensing partnerships with iconic brands like Activision’s Call of Duty, SEGA’s Sonic the Hedgehog, Kraft Foods’ Kool-Aid, and Warner Media’s DC Comics, Phenom has established itself as a premier provider of athletic gear. Select Phenom products are now available at major retailers such as Dick's Sporting Goods, SCHEELS, and Dunham's Sports, further expanding the brand's reach and accessibility. From footwear and gloves to performance apparel, team uniforms, and accessories in multiple sports, Phenom continues to deliver cutting-edge solutions that elevate athletes and teams at every level of competition.

About Thread Performance:

Thread Performance is a sports nutrition company dedicated to fueling the next generation of athletes with clean, science-backed supplements designed to support strength, endurance, and overall performance. Our mission is to bridge the nutritional gap for emerging athletes, providing products that are formulated with premium, whole food-based ingredients to optimize recovery, muscle growth, and daily energy. With a focus on innovation and excellence, Thread Performance empowers athletes to unlock their full potential—whether they’re training, competing, or recovering. Our commitment to quality, transparency, and performance ensures that every product we offer aligns with the needs of athletes striving to achieve greatness.