Phenom Elite Announces Partnership with NFL Great DeSean Jackson and Launches New Phenom Focus™ Performance Sunglasses
First performance eyewear collection expands Phenom Elite's growing lineup of athlete-driven products
COLUMBIA, S.C. — Phenom Elite today announced a new partnership with former NFL Pro Bowl wide receiver DeSean Jackson while officially introducing the Phenom Focus™ Performance Sunglasses, marking the company's entry into the performance eyewear category.
The partnership pairs one of football's most explosive playmakers with a product designed for athletes who depend on speed, vision, and confidence. Jackson will headline the launch with his signature "Ice Hornet" colorway, joining the inaugural Phenom Focus collection alongside Black Ops, Frostbite, and Heat Wave.
Engineered for competition, Phenom Focus sunglasses feature ClearTrack™ Lens Technology for enhanced clarity, the LockFit™ Grip System for a secure no-slip fit, an ultra-lightweight frame, wraparound protection, and sport-ready durability built for football, baseball, training, and everyday performance.
"DeSean Jackson is one of the most dynamic athletes the game has ever seen," said Nathan Dorton, Founder and CEO of Phenom Elite. "His speed changed games and forced defenses to play differently. It's been great watching him transition into coaching at Delaware State and continue investing in the next generation of players. Phenom Focus was built for athletes who rely on elite vision and explosive speed, making DeSean the perfect athlete to launch this category alongside."
Jackson enjoyed a 15-year NFL career, earning three Pro Bowl selections while establishing himself as one of the league's premier deep threats. Today, he continues to impact the game as Head Football Coach at Delaware State University, mentoring the next generation of student-athletes.
The launch represents another milestone in Phenom Elite's continued expansion beyond football gloves and cleats into new performance categories. Over the past several years, the company has steadily grown its national footprint through innovative product development, strategic retail partnerships, and athlete collaborations.
"This wasn't just about finding a recognizable athlete," said Ray Dietrich, Chief Marketing Officer of Phenom Elite. "We wanted someone who authentically represented what this product was built to do. DeSean's career has always been defined by speed, vision, and making game-changing plays. From the initial conversations to bringing the creative campaign to life, this partnership became a natural extension of everything Phenom Focus stands for."
The Phenom Focus™ Performance Sunglasses retail for $59.99 and are available now at PhenomEliteBrand.com. Select styles, including the DeSean Jackson Signature Edition, are also available through DicksSportingGoods.com, expanding nationwide access to the collection.
About Phenom Elite
Founded in Columbia, South Carolina, Phenom Elite designs premium performance equipment and footwear for athletes who compete at the highest level. Known for its innovative football gloves, cleats, protective gear, and licensed collections, Phenom Elite products are sold nationwide through leading sporting goods retailers and the company's direct-to-consumer platform. As the brand continues to expand into new performance categories, its mission remains the same: build innovative products that help athletes perform with confidence.
