Phenom Continues to Grow
By: Elliott Kimball
The year is 2020, and we’re thrilled to report that even with the prolific expansion of American football at the professional level, the essence of the sport is still the same: the love of the game starts a lot closer to home. In this new decade, bringing phenomenal equipment from weekends in the arena to the Friday night lights of high school fields has never been more possible. Meet Phenom Elite. Born in 2013, CEO and Founder Nathan Dorton was inspired to break down the process behind the creation of the gloves used by his college football team. Needless to say, he did it. What started as a $65 loan from his dad is now a company committed to providing the highest quality equipment to large and small teams at all levels of play, with Nathan still at the helm. Partnerships forged between Phenom Elite and the teams they sponsor are the lifeblood of this innovative brand, proving that the needs of any team can be customized to their greatest potential. Your team is no different.
A perfect example was the Arena Football League (AFL) selecting Phenom Elite as the Official Uniform and On-Field Apparel Provider for their 2019 season. AFL Commissioner Randall Boe articulates that the motivation behind AFL’s dramatic 2019 rebrand was to show that Arena Football is exciting, engaging and fast paced. With their similar vision for reimagining the sport and their proven passion for cutting-edge design, Phenom Elite was the natural choice. CEO and Founder Nathan Dorton discussed their customized approach, working with each individual AFL team to tell their team’s story through innovative design, all while equipping them to excel in performance. In 2020 and beyond, Phenom Elite continues to be the official sponsor of many professional arena football teams. This same proven commitment has also been extended to five high school teams, three All-American Bowls, and one college team, as they partner with Phenom Elite this year.
By definition, a phenom is described as being outstandingly talented, and more specifically an up-and-comer. Through personal and customized relationships with teams at every level of play, the Phenom Elite Team knows what it takes to elevate your team’s game with high quality equipment that makes a sickening statement on the field. Phenom Elite seeks to create a network of teams, all committed to game-changing performance, connected and larger than themselves thanks to their phenomenal signature gear. Looking to join the Phenom Elite family? All that stands in between where your team has fought to be and where they can go from here is endless potential, and Phenom Elite is the only partner to help take you from intent to impact.
